/* OQA — editorial hierarchy, accessible sections and calmer forms. */
:root{--reading-ink:#21142e;--reading-muted:#6b6074;--reading-line:#e9e2f0;--reading-surface:#faf8fc;--reading-accent:#820ad1}
.pg.seo,.pg.brand-page,.wrap.analysis-page{font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.7;color:var(--reading-ink)}
.pg.seo h1,.pg.brand-page h1{font-size:40px;line-height:1.14;letter-spacing:-1.3px;font-weight:700;max-width:25ch;margin:16px 0}
.pg.seo .resumo{font-size:18px;line-height:1.7;color:var(--reading-muted);max-width:70ch;margin:0 0 32px}
.pg.seo strong,.pg.seo p b,.brand-page p strong{font-weight:600;color:var(--reading-ink)}
.pg.seo.page-reading{max-width:1000px;padding-top:40px}
.page-intro{padding:10px 0 20px}
.page-intro .eyebrow,.confirmation-card .eyebrow{font-size:12px;font-weight:700;color:#6500a3;letter-spacing:1px;text-transform:uppercase;margin:0 0 16px}
.pg .migalha{font-size:13px;line-height:1.6;gap:10px;flex-wrap:wrap;margin-bottom:24px;color:var(--reading-muted)}
.pg.seo>h2.sec,.pg.brand-page .brand-formats>h2,.pg.brand-page .brand-details>h2,.pg.brand-page .brand-related>h2,.pg.brand-page .faq>h2,.pg.seo .faq>h2,.pg.seo .links>h2{display:flex;align-items:center;gap:12px;font-size:24px;line-height:1.3;letter-spacing:-.5px;margin-top:40px;margin-bottom:20px}
.pg.seo>h2.sec:after,.brand-formats>h2:after,.brand-details>h2:after,.brand-related>h2:after,.pg .faq>h2:after,.pg.seo .links>h2:after{content:'';flex:1;height:1px;background:linear-gradient(90deg,#e3d5ed,transparent);min-width:24px}
.pg.seo .btn,.confirmation-actions .btn{font-size:15px;font-weight:600;min-height:48px;border-radius:14px;padding:13px 22px;display:inline-flex;align-items:center;justify-content:center;gap:20px;text-decoration:none;line-height:1.4;white-space:normal}
.pg.seo .cta{margin:20px 0 36px;gap:12px 18px}
.pg.seo .cta small{font-size:13px;line-height:1.5}
.pg.seo .source-line,.pg.brand-page .source-line{font-size:14px;line-height:1.65}
/* Disclosures are visible controls, with predictable spacing and touch targets. */
.pg .editorial-details{border-color:var(--reading-line)}
.pg .editorial-details>summary{padding:20px 4px;font-size:16px;transition:color .15s}
.pg .editorial-details>summary:hover{color:var(--reading-accent)}
.pg .editorial-details[open]>.details-body{padding:4px 4px 24px}
.pg .editorial-details .details-body p,.pg .faq p{font-size:15px;line-height:1.8;max-width:72ch}
.pg .faq details{padding:0;border-color:var(--reading-line)}
.pg .faq summary{display:flex;align-items:center;gap:12px;min-height:60px;padding:16px 4px;font-size:16px;line-height:1.5}
.pg .faq summary::before{content:none}
.pg .faq summary::after{content:'+';font-size:22px;font-weight:400;color:#820ad1;margin-left:auto}
.pg .faq details[open] summary::after{content:'−'}
.pg .faq p{margin:0;padding:0 4px 22px}
/* Franchise overview: emphasize decision-making numbers, not metadata. */
.pg.brand-page .brand-summary{padding:24px;border:1px solid var(--reading-line);border-radius:24px;background:#fff;box-shadow:0 5px 24px #21142e05}
.pg.brand-page .brand-summary .eyebrow{font-size:13px;margin-bottom:24px}
.pg.brand-page .brand-metrics{gap:24px 20px}
.pg.brand-page .brand-metrics dt{font-size:14px;margin-bottom:6px}
.pg.brand-page .brand-metrics dd{font-size:21px;font-weight:650;letter-spacing:-.4px}
.pg.brand-page .brand-metrics .metric:first-child{grid-column:1/-1;padding-bottom:20px;border-bottom:1px solid var(--reading-line)}
.pg.brand-page .brand-metrics .metric:first-child dd{font-size:28px;font-weight:500;letter-spacing:-.8px}
.pg.brand-page .sem-dado dd{font-size:14px;letter-spacing:0;font-weight:400}
.pg.brand-page .inferred-profit{border-top:1px solid var(--reading-line);padding:20px 0}
.pg.brand-page .inferred-profit strong{font-size:23px;letter-spacing:-.4px}
.pg.brand-page .inferred-profit small,.pg.brand-page .brand-caption{font-size:13px;line-height:1.6}
.pg.brand-page .brand-photo .gal,.pg.brand-page .brand-photo .brand-cover,.pg.brand-page .brand-photo .mono{height:420px;grid-auto-rows:auto;grid-template-rows:1fr;padding:0}
.pg.brand-page .brand-photo .gal img{height:420px;grid-row:auto;grid-column:auto;border-radius:0}
.pg.brand-page .brand-attention{position:relative;padding:24px 28px 24px 32px;background:#faf8fc;border:1px solid #ede6f3}
.pg.brand-page .brand-attention:before{content:'';position:absolute;top:26px;left:0;width:3px;height:28px;border-radius:0 4px 4px 0;background:#820ad1}
.pg.brand-page .brand-attention h2{font-size:21px}
.pg.brand-page .brand-attention p{font-size:15px;line-height:1.75}
.pg.brand-page .format-card{display:flex;flex-direction:column;padding:26px}
.pg.brand-page .format-card h3{font-size:20px;letter-spacing:-.3px}
.pg.brand-page .format-card .source-status{font-size:13px}
.pg.brand-page .format-card .editorial-details{margin-top:auto}
.pg.brand-page .format-card .metric{border-bottom:1px solid #f2edf6;padding-bottom:12px}
.pg.brand-page .format-card dt{font-size:14px}
.pg.brand-page .format-card dd{font-size:18px}
.pg.brand-page .format-card .sem-dado dd{font-size:14px}
/* Explore pages: recognizable destinations and readable comparison cards. */
.pg.seo .links-inline,.pg.seo .links p{display:flex;flex-wrap:wrap;gap:10px;font-size:0;line-height:1.5;max-width:none}
.pg.seo .links-inline a,.pg.seo .links p a{font-size:14px;color:#44314f;display:inline-flex;align-items:center;min-height:44px;padding:10px 16px;border:1px solid var(--reading-line);border-radius:12px;text-decoration:none;background:#fff;transition:background .15s,border-color .15s}
.pg.seo .links-inline a:hover,.pg.seo .links p a:hover{background:#faf5ff;border-color:#bc9dd2}
.pg.seo .lista-marcas{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-bottom:40px}
.pg.seo .lista-marcas li{display:flex;flex-direction:column;gap:4px;padding:24px;border-radius:20px;border-color:var(--reading-line)}
.pg.seo .lista-marcas li>a:first-child{font-size:18px;line-height:1.4;text-decoration:none;color:var(--reading-ink);margin-bottom:10px}
.pg.seo .lista-marcas .fmt{display:block;font-size:13px;margin-top:4px}
.pg.seo .lista-marcas .dado{font-size:15px;line-height:1.6;margin:0}
.pg.seo .lista-marcas .ext{display:inline-flex;align-items:center;min-height:44px;font-size:14px;color:#6500a3;margin-top:auto;padding-top:10px}
.pg.seo .faixas{grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin:20px 0 36px;max-width:none}
.pg.seo .faixas li{border-color:var(--reading-line);border-radius:16px;padding:18px;gap:12px;min-width:0}
.pg.seo .faixas li>a{font-size:15px;text-decoration:none;line-height:1.4}
.pg.seo .faixas .dado{font-size:13px;white-space:nowrap}
/* Reading chapters and level definitions. */
.reading-sections{max-width:800px}
.reading-section{padding:34px 0;border-top:1px solid var(--reading-line);scroll-margin-top:100px}
.chapter-label{display:block;font-size:12px;font-weight:700;letter-spacing:.7px;color:#820ad1;margin-bottom:10px;text-transform:uppercase}
.reading-section h2{font-size:26px;line-height:1.3;letter-spacing:-.6px;margin:0 0 18px}
.reading-section p{font-size:16px;line-height:1.8;color:#51465c;margin:0 0 16px;max-width:70ch}
.reading-section .reading-note{font-size:14px;line-height:1.75;color:#6b6074;padding:16px 20px;border-left:3px solid #bda0d0;border-radius:0 12px 12px 0;background:#faf8fc;margin:20px 0 0}
.formula-pair{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0}
.formula-pair>div{padding:22px;border:1px solid var(--reading-line);border-radius:16px;background:#faf8fc}
.formula-pair span{display:block;color:#6b6074;font-size:13px;margin-bottom:10px}
.formula-pair strong{font-size:18px;line-height:1.6;font-weight:600}
.pg.seo .niveis{list-style:none;padding:0;display:grid;gap:12px;max-width:800px;margin:24px 0}
.pg.seo .niveis li.level-card{display:grid;grid-template-columns:100px minmax(0,1fr);gap:20px;align-items:start;padding:20px;border:1px solid var(--reading-line);border-radius:16px;font-size:15px;line-height:1.7}
.level-name{display:inline-flex;align-items:center;justify-content:center;padding:6px 12px;font-size:13px;border-radius:8px;font-weight:700}
.level-bronze{color:#8a5a2b;background:#f3e4d3}.level-prata{color:#545d6c;background:#eceef1}.level-ouro{color:#805400;background:#fff1cc}.level-platina{color:#3b5b7a;background:#e3edf7}.level-diamante{color:#5b21b6;background:#ede9fe}
.text-action{display:inline-flex;align-items:center;gap:20px;min-height:44px;color:#6500a3;font-weight:600;font-size:15px;text-decoration:none}
.pg.seo .selo-mostra{max-width:800px;border:1px solid var(--reading-line);border-radius:20px;padding:32px;background:#faf8fc;margin:24px 0 32px}
.pg.seo .criterios{list-style:none;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:12px;max-width:none}
.pg.seo .criterios li{display:flex;flex-direction:column;align-items:flex-start;gap:8px;border:1px solid var(--reading-line);border-radius:14px;padding:16px 18px;font-size:15px;line-height:1.5}
.criterion-status{font-size:11px;font-weight:700;padding:3px 8px;border-radius:6px;letter-spacing:.15px;background:#f2edf6;color:#6b6074}
.criterios .ok .criterion-status{background:#eee5f8;color:#6500a3}
.pg.seo .ranking{list-style:none;padding:0;counter-reset:ranking;display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:none}
.pg.seo .ranking li{counter-increment:ranking;border:1px solid var(--reading-line);border-radius:18px;display:flex;flex-wrap:wrap;align-items:center;gap:8px 12px;padding:20px;position:relative;min-width:0}
.pg.seo .ranking li:before{content:counter(ranking,decimal-leading-zero);font-size:13px;font-weight:600;color:#8e8299;width:100%}
.pg.seo .ranking li>a:nth-of-type(2){flex:1;font-size:17px;line-height:1.4}
.pg.seo .ranking .dado{font-size:14px;line-height:1.6;margin:0}
.pg.seo .ranking .dado:last-child{flex-basis:100%}
.editorial-steps section{display:flex;flex-direction:column;gap:6px;padding:28px}
.editorial-steps h2{font-size:22px;letter-spacing:-.3px}
.editorial-steps a{margin-top:auto;font-weight:600;text-decoration:none;padding-top:16px}
/* Evaluation: real groups on one page, with anchor navigation. */
.form-index{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 36px;padding:0 0 24px;border-bottom:1px solid var(--reading-line)}
.form-index a{display:inline-flex;align-items:center;min-height:44px;padding:10px 14px;font-size:13px;border:1px solid var(--reading-line);border-radius:999px;color:#5f3e75;text-decoration:none;line-height:1.4;background:#fff}
.form-index a:hover{background:#f5edfb}
.pg.seo form.avaliacao.grouped-form{display:block;max-width:850px;width:100%}
.grouped-form fieldset{min-width:0;border:1px solid var(--reading-line);border-radius:22px;padding:24px 28px 32px;margin:0 0 32px;scroll-margin-top:108px;background:#fff}
.grouped-form legend{font-size:22px;font-weight:600;letter-spacing:-.4px;line-height:1.35;padding:0 8px;margin-left:-8px;max-width:100%}
.step-number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;margin-right:6px;border-radius:10px;background:#f1e6f9;color:#6500a3;font-size:12px;font-weight:700;letter-spacing:0;vertical-align:middle}
.fieldset-note{font-size:14px;line-height:1.7;color:#6b6074;margin:4px 0 28px;max-width:65ch}
.field-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px 20px}
.pg.seo .avaliacao .field-grid .campo.full{padding-top:22px;border-top:1px solid #f0ebf4}
.pg.seo .avaliacao .field-grid .campo.full:first-child{padding-top:0;border-top:0}
.pg.seo .avaliacao .field-grid label{font-size:16px;font-weight:600;line-height:1.6;max-width:64ch}
.pg.seo .avaliacao textarea{background:#fdfcfe;min-height:112px;line-height:1.7;transition:border-color .15s}
.pg.seo .avaliacao input:focus,.pg.seo .avaliacao textarea:focus{border-color:#820ad1;outline:3px solid #e8d6f6;outline-offset:1px;background:#fff}
.form-submit{padding:24px 28px;background:#faf8fc;border-radius:20px}
.pg.seo .avaliacao .consent-row{display:flex;align-items:flex-start;gap:12px;font-size:14px;font-weight:400;line-height:1.7;max-width:66ch}
.pg.seo .avaliacao .consent-row input{flex:none;margin:4px 0 0}
.pg.seo .form-submit .btn{margin:24px 0 10px;display:flex;gap:40px}
.pg.seo .form-submit .source-line{margin:0;font-size:13px}
/* Confirmation state. */
.confirmation-card{max-width:760px;margin:24px auto 48px;border:1px solid var(--reading-line);border-radius:28px;padding:36px;background:linear-gradient(145deg,#faf6fe 0,#fff 60%)}
.confirmation-icon{display:grid;place-items:center;background:#eee0f8;color:#820ad1;border-radius:18px;width:48px;height:48px;margin-bottom:22px}
.confirmation-icon svg{width:32px;height:32px}
.pg.seo .confirmation-card h1{font-size:34px;max-width:none;margin:0 0 20px}
.confirmation-card>p:not(.eyebrow){font-size:17px;line-height:1.75;color:#6b6074;max-width:55ch}
.confirmation-next{display:flex;gap:16px;align-items:flex-start;border-top:1px solid #e6dceb;margin:28px 0;padding-top:28px}
.confirmation-next>span{display:grid;place-items:center;flex:none;width:32px;height:32px;border:1px solid #ded0e9;border-radius:50%;font-size:12px;font-weight:600;color:#6500a3}
.confirmation-next h2{font-size:17px;line-height:1.4;margin:3px 0 6px}
.confirmation-next p{font-size:14px;color:#6b6074;line-height:1.7;margin:0}
.confirmation-actions{display:flex;align-items:flex-start;flex-direction:column;gap:12px}
.confirmation-actions>a:not(.btn){font-size:14px;color:#6b6074;min-height:44px;display:inline-flex;align-items:center;text-underline-offset:4px}
/* Conversation and analysis use the same reading rhythm. */
.wrap.consultor-wrap .form-heading{padding-bottom:20px;border-bottom:1px solid var(--reading-line);margin-bottom:4px}
.wrap.consultor-wrap .form-heading h2{font-size:24px;letter-spacing:-.4px}
.wrap.consultor-wrap .form-heading p{font-size:14px;line-height:1.6}
.wrap.consultor-wrap .lead .fine{font-size:14px;line-height:1.65}
.wrap.consultor-wrap .lead .consent{font-size:13px;line-height:1.7}
.wrap.consultor-wrap .msg.ia{font-size:16px;line-height:1.8}
.wrap.consultor-wrap .msg.ia h2,.wrap.consultor-wrap .msg.ia h3{margin-top:28px;padding-top:20px;border-top:1px solid var(--reading-line);font-size:21px;line-height:1.35}
.wrap.consultor-wrap .msg.ia strong{color:#21142e;font-weight:650}
.wrap.consultor-wrap .chat-store-link{font-size:14px;min-height:44px}
.wrap.analysis-page .analise h3{padding-top:20px;border-top:1px solid var(--reading-line);font-size:20px;margin-top:28px}
.wrap.analysis-page .an-atencao h3:first-child{padding-top:0;border-top:0}
.wrap.analysis-page .analise li,.wrap.analysis-page .an-resumo{font-size:16px;line-height:1.8}
.wrap.analysis-page .nums>div{padding:20px}.wrap.analysis-page .nums span{font-size:13px;line-height:1.5}.wrap.analysis-page .nums b{font-size:22px}
.wrap.analysis-page .pq,.wrap.analysis-page .card-atencao{font-size:15px;line-height:1.75}
.home-page .trilho+.trilho{border-top:1px solid #f0ebf4;padding-top:28px}
.home-page .trilho .cab{margin-bottom:18px}
.home-page .catalogo-intro p{font-size:14px;line-height:1.6}
.rodape-seo .rodape-nota{font-size:13px;line-height:1.75}
.pg a:focus-visible,.pg button:focus-visible,.pg summary:focus-visible,.form-index a:focus-visible{outline:3px solid #820ad1;outline-offset:4px}
@media(max-width:1050px){.pg.seo .lista-marcas{grid-template-columns:repeat(2,minmax(0,1fr))}.pg.seo .faixas{grid-template-columns:repeat(2,minmax(0,1fr))}.pg.seo .editorial-steps{grid-template-columns:1fr}.pg.brand-page .brand-overview{gap:24px}}
@media(max-width:760px){
 .pg.seo.page-reading{padding-top:24px}
 .pg.seo h1,.pg.brand-page h1{font-size:30px;line-height:1.2;letter-spacing:-.8px;margin:12px 0}
 .pg.seo .resumo{font-size:16px;line-height:1.75;margin-bottom:24px}
 .pg.seo>h2.sec,.pg.brand-page .brand-formats>h2,.pg.brand-page .brand-details>h2,.pg.brand-page .brand-related>h2,.pg.brand-page .faq>h2,.pg.seo .faq>h2,.pg.seo .links>h2{font-size:22px;margin-top:32px}
 .pg .migalha{font-size:12px;gap:8px}
 .page-intro{padding:8px 0 12px}
 .pg.brand-page .brand-summary{padding:22px 20px;border-radius:20px}
 .pg.brand-page .brand-metrics dd{font-size:19px}.pg.brand-page .brand-metrics .metric:first-child dd{font-size:25px}.pg.brand-page .brand-metrics .sem-dado dd{font-size:14px}
 .pg.brand-page .brand-photo .gal,.pg.brand-page .brand-photo .brand-cover,.pg.brand-page .brand-photo .mono,.pg.brand-page .brand-photo .gal img{height:260px}
 .pg.brand-page .brand-attention{padding:22px 20px 22px 24px}
 .pg.brand-page .format-card{padding:22px 20px}
 .pg.seo .lista-marcas,.pg.seo .ranking{grid-template-columns:1fr;gap:16px}
 .pg.seo .lista-marcas li{padding:22px}
 .pg.seo .faixas{grid-template-columns:1fr;gap:10px}
 .pg.seo .links-inline,.pg.seo .links p{gap:8px}
 .pg.seo .links-inline a,.pg.seo .links p a{padding:10px 12px}
 .reading-section{padding:28px 0}.reading-section h2{font-size:23px}.reading-section p{font-size:16px}
 .formula-pair{grid-template-columns:1fr}.formula-pair>div{padding:20px}
 .pg.seo .niveis li.level-card{grid-template-columns:1fr;gap:12px;padding:20px}.level-name{justify-self:start}
 .pg.seo .criterios{grid-template-columns:1fr;gap:10px}
 .pg.seo .selo-mostra{padding:24px}
 .form-index{gap:8px;padding-bottom:20px;margin-bottom:28px}.form-index a{font-size:12px;flex:1 1 40%;justify-content:center;padding:8px 10px}
 .grouped-form fieldset{padding:20px 18px 24px;border-radius:18px;margin-bottom:28px}.grouped-form legend{font-size:19px;letter-spacing:-.3px}.step-number{width:28px;height:28px;font-size:11px}
 .fieldset-note{font-size:14px;margin-bottom:22px}.field-grid{grid-template-columns:1fr;gap:22px}
 .pg.seo .avaliacao .field-grid label{font-size:15px}
 .form-submit{padding:22px 20px}.pg.seo .avaliacao .consent-row{font-size:13px}.pg.seo .form-submit .btn{width:100%;justify-content:space-between}
 .confirmation-card{padding:28px 22px;border-radius:22px;margin:24px 0 36px}.confirmation-icon{width:52px;height:52px;border-radius:15px;margin-bottom:22px}
 .pg.seo .confirmation-card h1{font-size:29px;line-height:1.22;letter-spacing:-.8px}.confirmation-card>p:not(.eyebrow){font-size:16px}
 .confirmation-card .eyebrow{font-size:11px;letter-spacing:.7px}.confirmation-next{margin:24px 0;padding-top:24px;gap:12px}
 .confirmation-actions,.confirmation-actions .btn{width:100%}
 .wrap.consultor-wrap .msg.ia{font-size:16px;line-height:1.75}.wrap.consultor-wrap .msg.ia h2,.wrap.consultor-wrap .msg.ia h3{font-size:20px}
 .wrap.analysis-page .nums b{font-size:19px}.wrap.analysis-page .nums>div{padding:16px}
 .home-page .trilho+.trilho{padding-top:22px}
}
@media(prefers-reduced-motion:reduce){.pg *, .form-index a{transition:none!important;scroll-behavior:auto}}

.pg.seo p.resumo a,.pg.seo .reading-section p a{color:#6500a3;text-decoration:underline;text-underline-offset:3px}.pg.seo .lista-marcas .profit-inferred{font-weight:700;color:#21142e;font-size:16px}.pg.seo .lista-marcas li>.dado:first-of-type{font-size:16px;color:#21142e}

.wrap.analysis-page .nums .sem-dado b{font-size:14px;font-weight:400;line-height:1.6;color:#6b6074;letter-spacing:0}